Monday, September 15, 2014

FB Plan, Personas, Mission and Approach

Our Facebook page will look to share stories that look at the positive effects of sports. It can be on the professional or amateur level, but we will only focus on the positive stories exclusively. Mainstream media shows way more negative stories than they do positive, and the positive stories far out number the negative ones.

John, 17, is a high school football player. He has dreamed about being a professional football player ever since he was a toddler. He has had some doubts as of late whether or not he wants to pursue a profession where athletes are represented in the media as criminals or "meat heads". He is just looking for a source of positive information there is out there about athletes. Our Facebook page will be a good source for him to look at, and be encouraged to keep working hard towards his dream.


Haley is a mother of two young boys, 7 and 5, and is debating whether or not to let her children play sports. She hears horror stories about hazing or bullying in sports and she does not want her children to be exposed to that. She wonders if the character they'll build playing sports is worth the risk of them having their feelings hurt by a teammate or  coach. Our page will help her calm down and want her enroll her kids into sports after seeing so many uplifting stories about athletes all over the world. It made her think why she ever thought sports could be more harmful than it would be fun for her children.


Danny, 35, is an assistant college basketball coach. There are a few players on his team who are about to enter the NBA draft. He wants to find some stories or videos about professional athletes who are being good role models in order to inspire his players to do the same. He does not want money or fame to go to their heads. He looks to our page in order to find great examples of all the good they can bring about, because of their professional status in the sports world. He wants them to know that anything they do can have a positive effect in someone's life.



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